In the dynamic world of holiday home rentals, appealing imagery can make the difference between an accommodation listing that goes unnoticed and one that is successfully booked. This blog post is a guide to creating imagery in the tourist rental industry. By following these guidelines, you can ensure that your accommodation not only meets but exceeds the visual expectations of all rental portals, which can significantly increase your booking success.
Cleanliness and tidiness: Before you take a single photo, it is important that your accommodation is clean and tidy. A tidy environment is a prerequisite for beautiful photos.
Natural light: Plan your photo shoot for a day with plenty of natural light. Good weather can significantly improve the quality of your photos by bathing the rooms of your holiday accommodation in a warm, inviting light.
The right equipment: Whether you opt for a professional camera or a smartphone, make sure the camera can take high-resolution photos. The quality of your equipment can make a big difference.
Evoke emotions: Try to tell stories with your pictures. A table setting or a cosy reading corner can help potential guests imagine how they would spend their time in your holiday home.
Emphasise the highlights: Make sure to photograph the best features of your accommodation, be it a balcony with a breathtaking view or a luxurious bathroom. These details can make all the difference.
Avoid poor lighting conditions: Dark or poorly lit photos can put off potential guests. Make sure that all rooms are well lit to emphasise their best features.
No clutter or personal items: Photos that show clutter or too many personal items can distract from the main point. Aim to create a neutral but welcoming atmosphere.
Seasonal customisation: Adapt your photos to the time of year. For example, show the pool in summer and the fireplace in winter. This can help to emphasise the uniqueness of your holiday home.
Perspective and framing: Experiment with different perspectives and use the rule of thirds for a balanced composition. This rule states that the main subject should be visible in the left, right, top or bottom third of the picture, while the remaining two thirds of the area remain free.
By following these tips, you can ensure that your holiday home is presented in the best possible way in the photos, which in turn can increase the number of bookings. Remember that photos are often the first point of contact between you and your potential guests - make this first impression an important factor!
As the head of the marketing department, Julian contributes business development, guides the team behind the brand, and manages keyone care, keyone’s new insurance product.
As the head of the marketing department, Julian contributes business development, guides the team behind the brand, and manages keyone care, keyone’s new insurance product.
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